THE PANEL,
SYNTHESIZED.
Simulate representative consumer panels for concept tests, pricing studies and segmentation. Answers in minutes — no recruit, no incentives, no PII.
- Gen Z · Urban62%n=1,204
- Millennial · Suburban74%n=1,610
- Gen X · Mixed41%n=1,088
- Boomer · Rural28%n=898
Fieldwork in minutes.
Skip the six-week panel recruit. Ask a question, get a weighted, representative response set before your next stand-up.
The unreachable segments.
Model low-incidence audiences — rare buyers, niche B2B roles, hard-to-recruit demographics — without inflating incentive budgets.
GDPR-immune by design.
Synthetic respondents aren't people, so there's no PII, no consent chain, and no cross-border data transfer to defend.
RESPONSE PREVIEW
Nine synthetic respondents from a footwear purchase study — open-ended answers generated in the voice of each segment, never sourced from a real person.
| Nr | Gender | Age | Purchased | What did you buy? | Where did you buy it? |
|---|---|---|---|---|---|
| 1 | Female | 35–46 | Yes | I purchased a pair of shoes and a handbag from a French fashion brand. | I used Amazon.fr. I bought a new pair of shoes from there. |
| 2 | Female | 35–46 | Yes | I purchased a pair of shoes and a handbag from a fashion e-commerce website. | I used Amazon.fr. I purchased a new pair of shoes for my daughter's birthday. |
| 3 | Female | 35–46 | Yes | I purchased a pair of shoes from a fashion online store. | I purchased a pair of shoes from Zappos.com. |
| 4 | Female | 35–46 | Yes | I purchased a pair of shoes and a dress from an online fashion retailer. | I used Amazon.fr. I bought a pair of shoes from them. |
| 5 | Male | 25–34 | Yes | I bought running trainers, a technical brand I've used before. | Direct from the brand's website — free returns sealed it. |
| 6 | Female | 35–46 | Yes | I purchased a pair of shoes online. | I used Amazon.fr, I bought a new pair of shoes for my daughter's birthday. |
| 7 | Male | 45–54 | No | Considered a pair of leather boots but the sizing chart put me off. | Browsed Zalando and a couple of local shops — didn't commit. |
| 8 | Female | 35–46 | Yes | I purchased a pair of shoes from a French fashion brand, Zara. | I used Amazon.fr. I bought a pair of shoes from a brand I've bought from before, so I knew it was a trusted site. |
| 9 | Female | 35–46 | Yes | I purchased a pair of shoes online. | I used Amazon.fr. |
/ Sample of 9 rows from a 4,800-respondent synthetic panel · Study: Footwear_EU_Q4
Four steps.
Zero recruit.
From brief to fielded study in under an hour. Bring your screener and target quotas — Synthlytics handles sampling, weighting, and delivery.
- 01
Brief
Define the audience, quotas, and questionnaire — upload as a doc or wire up via the API.
- 02
Calibrate
Anchor the model to census, purchase-panel, and prior wave data for your category and geography.
- 03
Simulate
Generate a weighted synthetic panel that hits your quotas, with per-response confidence bands.
- 04
Deliver
Export to your BI stack, Q, SPSS, or a live dashboard — with crosstabs and open-ends ready.
Priced per
response.
A response is one answer from one synthetic respondent to one survey question. Pick the model that fits the study — no seats, no minimums, no panel fees.
Optimised for speed and cost. Best for rapid iteration and high-volume generation.
Handles longer surveys and richer context while keeping generation times practical.
Produces the most realistic and consistent responses for high-fidelity research.
A full study for the cost of a coffee.
New accounts get $2 in credits — enough for 1,000 free responses on the Fast model.
RUN A STUDY TODAY.
No panel fees. First 1,000 synthetic respondents on us.
Field First Study